We don’t want to believe it, but it’s true. Looks do matter.

Everyone knows it’s important to look good for a job interview or beauty pageant, but how much do looks matter in everyday situations? Do attractive people get better service, more money, more prestige? Many sociology studies say yes.

For instance, a “Dateline NBC” segment compared various “every day” responses to a female and male model with responses to an average-looking female and male. In almost all cases, from dropping papers to being “lost in the city,” the models were treated significantly better than their counterparts. With facts like these, it’s no wonder why people go to great lengths to improve their appearance.

When it comes to a beauty boost, many people start with their smiles. A bright, healthy smile can immediately bolster anyone’s looks. That’s why more and more people are visiting their dentists for cosmetic procedures to improve worn, misshapen, and misaligned teeth.

However, the veneers that are traditionally used are generally associated with discomfort and pain. They bring to mind long, painful hours in the dentist’s chair. But now, new technology, like Lumineers by Cerinate, makes the smile-enhancement process easy and painless. Lumineers are contact-lens thin, super translucent “smile shapers” that make worn and misshapen teeth look straighter, more uniform, and permanently white in the most natural way possible.

Lumineers, which can only be made from Cerinate Porcelain have a great advantage. The procedure requires little to no sensitive tooth structure removal for application. This means no injections and virtually no grinding down, drilling, shaping, or cutting away of teeth. Since the process is so simple and gentle, the sensitivity usually felt after a traditional restoration procedure is eliminated.

“Lumineers are changing the way dentists improve teeth, giving patients the confidence to go for the smile they’ve always wanted,” said David Nusblatt, a dentist in New York.

In just two visits to the dentist, you can have a smile that’s custom made for you and clinically proven to last up to 20 years.